Marqeta Announces Swiss4 Customer

Marqeta Announces New Customer Swiss4, Powering Its Premium Financial Services Offering to Meet Rising Consumer Demand for Personalized Payments Experiences

The company has partnered with Swiss4 to deliver premium financial services and personalized payment experiences, continuing its European growth.

July 2, 2024

OAKLAND, Calif. – Marqeta (NASDAQ: MQ), a global leader in modern card issuing, announced a new collaboration with Swiss4, a pioneer in personalized digital payment services in Switzerland. This partnership marks a significant milestone for Swiss4’s innovative application that blends financial services with high-end lifestyle management, the first of its kind in the country.

Boosting Swiss4’s Innovative Offerings

Marqeta’s platform enables Swiss4 to rapidly design and launch new payment features, enhancing the user experience with cutting-edge digital financial solutions. This collaboration underscores Swiss4’s dedication to providing secure, efficient, and user-friendly transaction experiences.

Meeting Consumer Demand for Tailored Financial Services

A recent survey highlighted that 52% of individuals aged 25 to 34 prefer using financial services from their favorite brands over traditional banks. Additionally, 51% believe these brands offer more tailored products, while 50% remain loyal due to financial benefits and incentives. These insights reveal a growing opportunity for non-traditional financial service providers to expand their customer base.

Swiss4’s Unique Financial Application

Founded in 2020, Swiss4 is among the first in Switzerland to secure a fintech license from the Swiss Financial Market Supervisory Authority (FINMA). Swiss4’s application offers a multicurrency account, payment and foreign exchange facilities, and personalized lifestyle management services. These include organizing leisure activities, accessing prestigious events, and exclusive recommendations, providing a comprehensive high-end experience for its members.

Strategic Partnership for European Expansion

“We sought a partner with deep experience in the Swiss and broader European markets to support our future expansion plans,” said Zhina Asmei, co-founder and CEO of Swiss4. “Marqeta offers a flexible, scalable, and personalized solution with the latest capabilities that our customers demand.”

“With increasing demand for personalized payment experiences, Marqeta is well-positioned to support innovative customers like Swiss4 in reimagining luxury financial services,” said Marcin Goglowski, SVP and Managing Director, Europe, and UK CEO at Marqeta. “We’re proud to continue our momentum in Europe and deliver payment solutions that foster customer engagement and growth.”

About Marqeta

Marqeta’s modern card issuing platform empowers customers to create innovative payment cards and embedded finance solutions. With open APIs, Marqeta offers highly configurable and flexible payment experiences, accelerating product development and democratizing card-issuing technology. Headquartered in Oakland, California, Marqeta operates in over 40 countries worldwide. For more information, visit, follow us on Twitter, and connect on LinkedIn.

About Swiss4

Swiss4, founded in 2020, focuses on developing digital financial solutions and operates under a fintech license from FINMA. It has acquired a Mastercard principal member license to issue its own payment cards. The Swiss4 application is available on the App Store and Play Store across Switzerland.

Forward-Looking Statements

This press release contains “forward-looking statements” within the meaning of the “safe harbor” provisions of the Private Securities Litigation Reform Act of 1995. These statements include, but are not limited to, comments on consumer preferences, digital payment methods adoption, market trends, and Marqeta’s business outlook. Actual results may differ due to various risks and uncertainties. For more details, refer to the “Risk Factors” section in Marqeta’s Annual Report on Form 10-K and subsequent SEC filings. Marqeta disclaims any obligation to update forward-looking statements, except as required by law.


James Robinson 


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