The much-anticipated release of the iPhone 16 series is just around the corner, and Apple has officially confirmed the event’s date and time. Interestingly, it’s not the date that most people had predicted. Apple has just sent out invitations for the keynote event, where the iPhone 16 series is expected to be unveiled, along with new Apple Watch models and AirPods. Mark your calendars for Monday, September 9, at 10 a.m. Pacific Time. The event will take place at the Steve Jobs Theater in Apple’s Cupertino headquarters.
What’s particularly intriguing is that many had speculated the event would occur on Tuesday, September 10. However, I’ve long believed that September 9 was a strong contender, despite the fact that Apple has never launched an iPhone on a Monday. Even the original iPhone, announced on January 9, 2007, was introduced on a Tuesday.
My hunch that Apple might break from tradition this year stems from the company’s apparent eagerness to launch its products and reintroduce Apple Intelligence as early as possible. Bloomberg’s Mark Gurman reported that Apple retail store staff meetings, usually held on the Sunday following a launch, were scheduled for Thursday, September 12, or Friday, September 13. This unusual timing suggested to me that Apple might be aiming to start the launch festivities earlier.
Additionally, the first televised debate between Presidential candidates Kamala Harris and Donald Trump is scheduled for September 10, a significant event that Apple likely wants to avoid clashing with. Moving the event to September 9 allows Apple to capture the spotlight without competition. This change also aligns with Apple’s penchant for unpredictability, demonstrating the company’s agility in keeping its plans under wraps.
The event invitation, as usual, reveals little beyond the date, time, and location. The swirling Apple logo is accompanied by the phrase “It’s Glowtime,” which could hint at the vibrant display capabilities the new iPhones may feature. However, specific details about the color options or features remain speculative for now.
Looking ahead, I still anticipate that pre-orders will begin on Friday, September 13, with the iPhone 16, iPhone 16 Plus, iPhone 16 Pro, and iPhone 16 Pro Max becoming available in stores and arriving in customers’ hands by Friday, September 20.
Bloomberg’s Mark Gurman initially reported that Apple’s biggest product launch of the year was expected on Tuesday, September 10, with the new iPhones, Apple Watches, and AirPods to be revealed. However, subsequent comments and reports have led me to believe that this date wasn’t set in stone. The clash with the Presidential debate, in particular, raised concerns that Apple might want to reschedule.
Given that Apple has traditionally avoided September 11 for launches, the other possible dates that week were Monday, September 9, and Thursday, September 12. Gurman also noted that Apple had scheduled unusual and mandatory meetings for employees at all retail stores on the evening of September 12 or the morning of September 13. This timing further suggested that a Thursday keynote might be too tight, making Monday, September 9, a more viable option.
While Gurman’s sources indicated that preparations were underway for the event on Tuesday, September 10, I believe that Monday, September 9, remains a strong possibility, especially given Apple’s desire to avoid clashing with the Presidential debate. Regardless of the exact date, pre-orders are expected to go live on Friday, September 13, with iPhones reaching customers by Friday, September 20.
This event will undoubtedly capture the tech world’s attention, and Apple’s decision to choose an unexpected date only adds to the anticipation surrounding the iPhone 16 series launch.
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